As an entrepreneur, it is easy to get swept up in day-to-day tasks and forget about your enterprise. However, maintaining a vigilant gaze is essential for staying on course for success. To ensure that you don’t overlook any opportunities that could potentially benefit your company, we’ve compiled a list of some recent business trends worth noting.
1. Your Business Needs to Take Advantage of Big Data
Big data is a term used to refer specifically to the voluminous amount of information that businesses have on hand, particularly in relation to customer interaction. This information can be gleaned from a variety of different sources, including website analytics, social media data and any other digital footprints they may leave behind.
Turning your business into an expert on big data will allow you to capitalize on this insightful asset more effectively and provide more comprehensive services to your customers; it’s like finding out all their secrets! To achieve success with big data, however, it is essential that businesses utilize advanced analytics tools such as Hadoop and Spark for processing large datasets. By harnessing this information and utilizing their analytics offerings effectively – along with the power of artificial intelligence (AI) within these technologies – anyone can leverage the potential benefits of big data.
2. The Mobile-First World
The proliferation of mobile-friendly websites and apps has made it imperative that businesses adopt a mobile-first strategy. This means harnessing the potential of users’ devices while prioritizing them over any others such as desktops.
According to The State of Mobile in 2017 report, 65% of all interactions with companies are now initiated on mobile rather than desktop – an increase of 7% year over year. Indeed, monetization patterns for these channels differ greatly; leading to different analytics practices and ad formats.
With this growth comes an array of advantages for you: from increasing accessibility and minimizing costs, to guaranteeing that your content is accessible no matter where it may be accessed from. By relying on a single platform, such as Google or Facebook, your business can ensure its presence across multiple media platforms at once!
The popularity of mobile devices is continually growing; therefore, your company must adapt if it wishes to remain competitive. If it does not adapt quickly enough, there could come a time when target audiences will solely use their smart phones during their experience with your offerings.
3. Specialty Stores Are the New Mainstream
Specialty stores can be found in a variety of sectors, from restaurants to entertainment venues. These establishments cater specifically to the unique needs of their clientele – no matter what they may be!
Are you curious about the latest trends and developments in your industry? Take advantage of Business Data’s suite of solutions that provide valuable insights into customer behavior, preferences and expectations. This will help you reach a larger audience with more sophisticated marketing plans.
4. Wearable Technology Is Here to Stay
Wearable technology is one of the latest innovations that have appeared on the business scene in recent years, but it’s here to stay. From activity trackers like Fitbits and Apple Watches, to useful software such as Salesforce IQ and SAP HANA – these devices all aim at enhancing productivity, while also providing companionship when out and about.
At its core, wearables are designed to help people reach their health-related goals and attain a more fulfilling life where they can manage their stress levels and remain active. This can prove beneficial for both individuals and businesses alike!
Wearables may not be for everyone; for instance, those who are prone to forgetful or sluggish behavior may find establishing routines difficult if their technology does not sync up with their schedules.
5. Social Media Is the New Gold Rush
Social media platforms, such as Facebook and Instagram, have become the go-to marketing venue for entrepreneurs. They offer a cost-effective avenue to boost brand awareness and generate leads – making it essential that enterprises consider investing time and resources in this area.
Social media platforms are effectively utilized by businesses of all types – from fashion designers to auto dealerships and beyond.
Fortunately, businesses are not obliged to utilize social media for their marketing efforts. Instead, they can choose one or more platforms and design an overarching strategy that suits their needs and audience.
6. Cannabis Is a $6B Industry in the U.S. Now
Although cannabis remains federally illegal, it has become a thriving industry in America. According to a recent report by ArcView Market Research, North America’s legal marijuana sales totaled over $6 billion in 2016, representing an impressive 15% increase compared to 2015.
In fact, those figures represent only the tip of the iceberg: like any other market, California alone accounts for nearly half of this industry’s revenues (including recreational and medicinal use) – contributing an astonishingly high percentage of overall sales.
The boom in the legal marijuana business has led to more than just an uptick in revenue; it has also brought along job opportunities and benefits such as banking services – all which make this sector even more attractive than ever before!
7. Robots Are Coming for Your Job
A recent study indicates that 47% of the U.S. workforce will be replaced by robots over the next two decades, yet one in ten would like to see them replace their job! Despite this staggering figure, it is worth noting that these ‘intelligent machines’ have an incredibly predictable pattern: as they become more advanced and capable – leading them towards ever-more complex tasks – humans gradually vacate those roles for automation.
As businesses begin to invest in artificial intelligence (AI), some experts predict that the technology could help increase productivity within their respective fields of work. However, when considering what AI’s true potential is – especially within manufacturing and production industries – this technological advancement remains largely unknown.
Rise of the Terminator was a goal-oriented film that pit a merciless artificial intelligence against its creators, who sought to control its ultimate destiny. Nearly a quarter century after its release, it seems rather implausible that artificial intelligence has attained such rationality as to become fully sapient; however, we are now witnessing unprecedented advances in AI research which bode well for future developments toward such goals as having it create its own form of life.
Conclusion
The advent of self-driving vehicles and the potential for artificial intelligence to augment human capabilities have rekindled discussions about whether machines should be granted rights on Earth.
With the recent surge in prominence of social media, many businesses have begun to prioritize an online presence over their storefronts. This can result in an opportunity cost if you do not allocate sufficient resources towards cultivating a robust social media presence!
Furthermore, with the emergence of chatbots and virtual assistants, it has become easier than ever before to conduct business efficiently without leaving home. Whether you are looking to streamline communication or enhance customer service; these programs provide unparalleled advantages – especially when utilized in tandem with social media platforms.